What It Takes to Build a Jewelry Business in Nigeria - Episode 10

Welcome to the TNE Podcast—the show where we explore the untold stories of what it really takes to run a business in one of the world’s most dynamic markets and Africa's biggest economy. Today’s guest, Kelly Praise, understands that rhythm deeply. From managing brands to building her own, Kelly Praise made the leap from advertising to entrepreneurship, turning her passion for jewellery into one of Nigeria’s standout businesses. In this episode, she opens up about the lessons and realities of following your passion and making it work in today’s business world, especially in Nigeria. 🎬 CHAPTERS 0:00 — Intro 2:26 — The beginning of her career transition 7:05 — Kelly quits her job 7:42 — How a career in advertising shaped her 10:57 — Her postgraduate internship experience 12:07 — ⁠Kelly quits her postgraduate internship 13:05 — ⁠Did her conviction give her courage? 15:42 — ⁠How she started customized jewelry 16:43 — ⁠She shares her most difficult experience 17:52 — ⁠What it takes to start a jewelry business in Nigeria 19:58 — ⁠How Kelly sources for the gems she uses 21:17 — ⁠She shows us some of her gem stones 22:13 — ⁠How do you handle pricing in Nigeria? 25:19 — Some mistakes young creatives make 27:10 — ⁠Biggest advantages of doing business in Nigeria 31:28 — Most rewarding part of running a business in Nigeria 32:06 — Why build in Nigeria? 33:55 — Closing IG: tnep.ng Tiktok: tnep.ng LinkedIn: The Nigerian enterprise podcast Connect with our guest on: IG : kelly_praise BUSINESS INQUIRIES & BOOKINGS [email protected]