José Torre: The Design Process is a Lie – Hatch Conference 2023

There are a lot of different shapes that illustrate the ideal design process… circles, loops, diamonds, double diamonds, spirals, you name it. But once you transpose it to real life it doesn’t always pan out that smoothly. Real life is messy. In this talk, José’ll reflect on how design isn’t really a linear process, and show okay to take detours and try new things.