The weird psychology of YouTube’s Gold Digger gurus

In a dark corner of YouTube, some women have rather… peculiar concerns. They go by the names Liz, Shera, or Margarita, they rack up millions of views, and they teach women… how to get as much money as possible from the men they date. The internet’s first reaction is to call them “gold diggers” to discredit their approach. But that’s pointless because they proudly define themselves as “gold diggers.” Thousands of women follow their advice religiously and confirm that it works. The reason is quite simple. To get Cartier bracelets, Louboutins, or Birkin bags, these coaches use manipulation techniques employed by cult leaders, politicians… and marketers around the world. 00:00 : Gold Digging 101 03:36 : 1 - Easy money 11:46 : 2 - Choose your prey 18:27 : 3 - Manipulation 22:01 : 4 - The Game