The content audit: what to keep, kill, or redirect

Many agencies treat redirects as a last-minute technical task. But the real work happens earlier when you're deciding what content actually deserves to exist on the new site. Skip this step, and you either migrate meaningless content or accidentally destroy years of SEO value. In this livestream, Nathan walks through the complete content audit process for site migrations. You'll learn how to export URLs from the old site, organize them into a decision-making spreadsheet, categorize content by value, and build a redirect strategy that clients can actually review and approve. This is about making smart decisions before you start building. Key Takeaways Tools to help you export a complete URL list from an existing WordPress site A spreadsheet framework for organizing and categorizing old content Creating a client-approved content plan The technical details of creating redirects and making sure they work #hostingcom #agencysuccess #contentmarketing #contenttips #agencylife