Everyone Hates AI

A behind-the-scenes look at the Hot Topic x Baby Three campaign. From hundreds of “anti-AI” comments to selling out 10x more units and faster than expected, Benjamin Benichou shares how creative risk, smart storytelling, and AI collaboration can turn backlash into results. 1:04 – AI is not an excuse for poorly crafted work. 4:45 – Campaign goes live and instantly triggers 200+ anti-AI comments. 6:11 – Despite backlash, the drop sells 10x more units than normal in record time. 7:07 – Why rejection precedes adoption in most major tech shifts. 7:42 – Creativity needs direction, not defense. Join us IRL at our next summit in NYC: → https://luma.com/alyseb5v Find us on the internet: → https://artistandthemachine.com →   / artist-and-the-machine   →   / artistandthemachine