The Evaluation | Gulf Distributing x Ohanafy

How do you choose the technology 1,300 employees run on every day? Gulf Distributing's answer was a 25-person cross-functional team, nearly 260 scored questions, and every major beverage distribution platform put through the same framework. The result was the decision to move forward with Ohanafy. This episode walks through that evaluation. The fragmented data and 700+ daily reports that made the case for change. The non-negotiables, including no limitations on technology advancement. Why a platform built on Salesforce mattered to a multi-state operation that has been moving cases for 50 years. Gulf Distributing is an independent beer distributor serving three states and moving more than 23 million cases a year. This multi-part series documents their partnership with Ohanafy from selection forward.