Has Over-tourism Ruined Capri & the Amalfi Coast?

Italy sold the world a dream. Now the locals can barely afford to live in it. Capri and the Amalfi Coast are drowning in tourists—but the real damage is happening behind the postcard. This video is not an argument that tourism is entirely bad. Tourism has created jobs, supported businesses and introduced these extraordinary places to people from around the world. But it has also changed the housing market, the local economy and the everyday character of communities that existed long before they became international destinations. In 1953, John Steinbeck helped introduce Positano’s dreamlike beauty to the wider world. Today, we look at what happened as that dream became a global destination—and how tourism now shapes local jobs, businesses, housing and everyday life across Capri and the Amalfi Coast. From there, we cross the Bay of Naples to Ischia. Ischia is not presented as an untouched alternative or a perfect escape from tourism. Instead, we ask whether it offers a more realistic version of island life for people who admire Capri and the Amalfi Coast but could never afford to live there. For anyone considering a move to Italy, the question is not simply which place looks most beautiful. It is where the Italian dream can still become a realistic life. Hope you enjoy. ————————————————————————————————————————————————— For Lemoncello Pallini: https://limoncellopallini.com/ ————————————————————————————————————————————————— For Business Inquiries, please email: [email protected] ————————————————————————————————————————————————— 00:00 The Amalfi Coast Is Not the Italian Dream 01:02 Italy’s Most Underrated Island 01:18 50,000 People Arriving on Capri 01:45 The History of the Ape 02:52 The Mayor of Capri on Tourism and Cultural Preservation 03:23 Capri’s Housing Market 04:00 What a €1.5 Million House Looks Like 04:36 The Amalfi Coast 04:52 The Journey of the Mule 05:28 Summer Traffic in Amalfi 06:00 Why Positano Is So Famous 06:26 The Gold of Amalfi: Lemons! 06:40 Making Limoncello 07:55 The Amalfi Coast Housing Market 08:39 Introducing Ischia and Procida 10:05 Cooking Rabbit on Ischia 11:13 Ischia’s Housing Market 13:22 Island Life Is Not Easy 14:59 Singing on a Boat in a Cave!