How Does a Global Brand Like IKEA Reopen After Covid-19?

What does the new normal look like for a brand with hundreds of stores around the world? This video was recorded live on June 9, 2020. Jesper Brodin, CEO of Ingka Group, which oversees IKEA, talks about how the retail behemoth is managing its workforce amid the twin challenges of Covid-19 and mass protests — and what effective global leadership looks like in this moment. --------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact. Sign up for Newsletters: https://hbr.org/email-newsletters Follow us: https://hbr.org/   / harvard-business-review     / hbr     / harvardbiz     / harvard_business_review