Cardiff Council - MiPermit - Animated Explainer Video

🚙 How To Video 🚗 The County Council of the City and County of Cardiff has been the governing body for Cardiff, one of the Principal Areas of Wales, since 1996. In 2020, with the swap to cashless payments becoming even more prevalent Cardiff council decided it was time to update the parking process for the whole of Cardiff and work in partnership with MiPermit. They needed an animation that would make parking engaging and to make it clear how parking would change in Cardiff, as well as how residents living in Cardiff could apply for their parking permits. It would be a series of three videos, focusing on different aspects of the new MiPermit scheme that was being rolled out across Cardiff, in both English and Welsh. Working with the style created by our Wizards, we set about creating three videos that would work perfectly as a series as well as be able to hold their own when viewed individually. This worked out so well because our Wizards created bespoke characters, scenery and all other assets to ensure that these videos for Cardiff Council wouldn’t look like any other explainer animation. We had a great response from Cardiff Council, and the MiPermit rollout went super smoothly thanks to these engaging explainer videos. Read the full case study here: tinywizardstudio.com/project/mipermit