João Figueiredo (CEO CarmoForm) #34 Explica porque a madeira pode competir com o betão

Our next guest… João Figueiredo - CEO of Carmo Form, explains why he believes wood can compete with, and even be better than, concrete. @carmowoodconstruction There are companies that live in a comfortable world. And then there are companies that live in the real world. Today's guest on The Art of Making Mistakes is João Figueiredo, CEO of Carmo Form, a Portuguese company that is trying to do something not so obvious: convince an entire industry that wood can compete with concrete. But the conversation ended up being much more than that. We talked about a company that saw factories destroyed in the Pedrógão fires. About projects that went wrong and had public exposure. About the brutal difference between leading a founder's company… and a company with shareholders. About the pressure of making quick decisions in a world where those who hesitate are left behind. And there was a part of the conversation that especially stuck in my mind: "If you don't go, someone else will go for you and take your place." And perhaps that sums up the episode well. Because at the end of the day, this conversation isn't about wood. It's about risk. About speed. About mistakes. About the ability to keep moving forward when it would be more comfortable to play it safe. In between, we also talked about: why 39% of global pollution comes from construction the myths about fire and wood construction why time is so valuable today that some investors prefer wood even though it's more expensive and why João excludes candidates who claim to have never made mistakes. An unlikely episode. But one of the most dense we've recorded to date. A podcast by Rodrigo Alfaiate