Global Keynote: Your Best. Made Real. No Matter What Lies Ahead. | SAP Sapphire Madrid 2025

In a world facing constant uncertainty, learn how SAP helps your business run in harmony and turn visions into reality. Watch the full SAP Sapphire 2025 keynote replay from Madrid to see how SAP Business AI, data, and applications come together to reimagine how businesses run, making your journey to the cloud faster, simpler, and more cost-effective. 👉 The SAP Flywheel: Discover how our applications, data, and Business AI create a powerful flywheel effect, infusing intelligence back into the apps that run your company and enabling innovations like our Alibaba Cloud partnership. 👉 Joule Everywhere & Answers Everything: Experience Joule as an omnipresent AI assistant, now extended across non-SAP apps with WalkMe. Joule provides comprehensive answers by partnering with Perplexity to connect SAP data with external knowledge. 👉 Next-Gen AI Agents: See how AI agents are transforming business processes from "insight to action" to "reason and act." We're shipping many new out-of-the-box agents, all manageable via the new AI Agent Hub in SAP LeanIX. 👉 AI Foundation on BTP: Explore our enhanced AI operating system with 60+ new capabilities, including Prompt Optimizer to eliminate prompt engineering, full AI Foundation from European data centers, and pioneering Physical AI with Neura Robotics & Nvidia. 👉 SAP Business Data Cloud: Unlock your data's potential with new Intelligent Applications (Cloud ERP Intelligence, People Intelligence, Spend Intelligence), an expanded Adobe partnership, and full hyperscaler availability for BDC with Databricks. 👉 Faster, Simpler, Lower Cost Cloud Transformation: We're making RISE and GROW with SAP journeys 35% faster with embedded AI agents, simpler with new LOB-specific solution packages and an expanded Microsoft partnership, and lower cost by covering typical fit-to-standard migration expenses. 👉 SAP Runs SAP: Learn from our own transformation journey with Business AI, BDC, RISE with SAP, and our move to a two-tier public cloud architecture for volume business, featuring insights from customers Blanka and Amer Sports. Discover how SAP is committed to helping you navigate uncertainty, making your business more resilient and competitive. It's time to bring out your best. 00:00 - Opening & The Opportunity in Transformation 06:04 - Introducing the SAP Intelligent Enterprise Flywheel 13:21 - C-Suite Demo: Connected Decisions in Action (CFO) 20:45 - C-Suite Demo: Customer Experience Reinvented (CRO) 28:36 - C-Suite Demo: Operational Agility at Scale (COO) 36:28 - C-Suite Demo: The Human Advantage (CHRO) 44:43 - Muhammad Alam on the Next Generation of Business Applications 52:31 - Christian Klein on AI, Productivity, and the Future of Work 1:00:26 - Demo: Joule Copilot Across the Enterprise 1:08:34 - Expanding Joule Everywhere – Ecosystem & Partnerships 1:17:02 - Philipp Herzig on Scaling AI with Customer Success Stories 1:25:11 - Customer Story: How Global Leaders Drive Growth with SAP Watch all SAP Sapphire replays: https://sap.to/6054NF88y #SAPSapphire #BusinessAI #Joule