Bacio Di Latte: como cresceram tão rápido? | Desmarketize-se na Cozinha Ep.01

PARTICIPATE IN DESMARKETING DAY ON IFOOD: http://www.desmarketizese.com.br In the 1st episode of the Desmarketize-se na Cozinha series, João Branco welcomes Fábio Medeiros, the name behind the marketing of Bacio di Latte, the brand that quickly scaled and won over Brazilians with "artisanal gelato with an Italian soul." With over 200 stores across the country, this iFood partner shared many valuable tips: 🍦 Ice Cream Shop or Innovation Lab? Understand how the stores function as a "showroom" to test what actually goes on supermarket shelves. ❄️ Is it possible to sell more in July than in January? Bacio's secret to transforming the cold into an entertainment opportunity and making winter one of the peak sales periods of the year. 🚫 Mango and milk don't go together? A real launch mistake that taught the brand about the importance of understanding how consumers combine flavors when shopping. 📦 How does a store that sells a "melting product" manage to make 15% of its sales through iFood? 🍦 The secret of "Good Gelato": Why real marketing happens in the details — from the smell of the cone to the phrase spoken to the customer's eye at the time of delivery. 🍨 How to innovate every month without losing your way? The strategy of constant launches to attract new audiences and increase the customer's desire to always return. An essential conversation for anyone who wants to understand that real marketing is not just about the product, but about the emotional connection and the experience the customer has at each point of contact. Want to learn even more from João Branco? Follow on Instagram:   / falajoaobranco