¿Cuánto cuesta NO emprender en México? (Las cifras reales)

In this episode of "How Much Does It Cost?", Cuco and Pablo Ferro sit down alone at the table to answer a question many ask themselves but few quantify: how much is it costing you NOT to start your own business? 🔍 Discover the real figures of what the average Mexican earns (and loses) — and why the difference between being an employee and an entrepreneur can amount to millions in 10 years. Using data from INEGI, IMSS, and ENOE updated to 2026, this episode lays bare the numbers no one teaches you in school: the average real income in Mexico is $7,674 pesos per month, you need $22,297 to be considered middle class, and 87% of Mexicans want to start their own business but are afraid to do so. Cuco and Pablo break down the true cost of employee benefits (an extra 40-50% you lose when you quit), the life expectancy of a business in Mexico (only 10% reach 10 years), the main causes of business failure, and why the skills gap between an employee and an entrepreneur is 10x. They also analyze: ✅ Why Mexico is the last in Latin America to recognize entrepreneurship as a legitimate profession ✅ The real difference between informal, formal, and general entrepreneurs—and how much each earns ✅ Why if you start a business at 25 and survive 5 years, you have a decade ahead of you 🎯 If you've ever wondered if it's worth taking the risk, this episode has the numbers to help you decide. 00:00 How much does it cost NOT to start a business? 00:58 What does a person lose by not starting a business in 2026? 01:26 Not everyone is born to be an entrepreneur — and that's okay 03:47 Entrepreneurship is about giving your all 05:01 Is burning your bridges a viable option? 07:05 The story of the friend with a salsa business 08:00 Studies don't guarantee wealth — the taco vendor vs. the doctor 09:41 Information from Coop Financial Cooperative 10:40 How much does the average Mexican earn? INEGI vs. IMSS 13:08 How much do you need to be middle class? 15:50 The urban poverty line: $4,843 a month 19:52 The real cost of legally mandated benefits 24:51 Why do people choose to stay in a job? 28:18 How much does an entrepreneur earn in Mexico? 33:03 Business Life Expectancy: Years 1, 2, 5, and 10 36:14 Causes of Failure: Liquidity, Partners, and Taxes 38:52 87% Want to Start a Business but Don't Dare 41:06 If You Start a Business Young, Time is on Your Side 43:26 Employee vs. Entrepreneur: A Difference of 2-4 Million in 10 Years Information about COOP Financial Cooperative: https://coopdesarrollo.com.mx/ COOP SOCIAL MEDIA:   / coop_cooperativa_financiera   https://www.facebook.com/share/174gWr... CONTACT: [email protected] SUBSCRIBE TO THE CHANNEL so you don't miss any episodes: 👉 https://www.youtube.com/@cuantocuesta... Follow Cuco:   / cuco_ferro   Follow Pablo:   / pablo_ferrop   EQUIPMENT WE USE FOR RECORDING Camera A: https://amzn.to/41NUdUq Camera B: https://amzn.to/3XC2dp2 Microphones: https://amzn.to/4hR1xU4 Audio Interface: https://amzn.to/4j53zkh Tripods: https://amzn.to/3FPby6T Lights: https://amzn.to/3FJhyOF Softbox: https://amzn.to/3FJhyOF Lenses: https://amzn.to/3Hxkpeo