Email Marketing Deliverability Declining? Your Klaviyo Account Might Need a Warmup

Most brands think domain warmup is something you do once when you're brand new to email marketing, and then never think about again. But if your open rates have been sliding, your deliverability feels off, or you've just cleaned your list - your account might need a warmup right now. In this video I break down how to know if your account needs a reset, what a phased warmup actually looks like inside Klaviyo, and the mistake that makes most brands do it wrong. This one also pairs directly with last week's video on list health - the two really do go hand in hand. What I cover: Why domain warmup isn't just for new Klaviyo accounts The open rate benchmark that signals a real deliverability problem What to check before you start a warmup What a phased warmup looks like step by step The biggest mistake brands make when running one ⏰ Timestamps 00:00 - Warmup isn't just for new accounts 01:53 - How to know if your account needs one right now 02:35 - Check your authentication settings first 04:32 - What a phased warmup actually looks like 07:59 - The biggest mistakes brands make with warmup If this helped, hit 👍, subscribe 🔔, and share it with a fellow ecommerce founder. Want help turning Email + SMS into a real revenue channel for your brand? 👉 https://joyjoya.com