Porsche Built the Most Profitable Car Brand in History. Now It's Losing Everything

Porsche Built the Most Profitable Car Brand in History. Now It's Losing Everything, In September 2022, Porsche completed the largest automotive IPO in European history — valued at €75 billion, priced at €82.50 per share. Two years later, those shares were trading below €40. Profits collapsed by 99%. And the market that built Porsche's empire was choosing BYD and NIO instead. This is the full story of how the most profitable car brand in history unravelled — and the three decisions that made it inevitable. What this video covers: → How Porsche built 15–18% operating margins while the industry average was 6–8% → The China dependency: how one market grew to 30% of all global Porsche sales → Why Chinese luxury buyers abandoned Stuttgart for NIO, Li Auto and BYD's Yangwang → The Taycan's 50% delivery collapse in the first half of 2024 → The €75 billion IPO that locked public investors into every mistake Porsche made → The Northvolt bankruptcy that left Porsche's EV future without a battery supplier → Why Porsche cut production shifts at Zuffenhausen for the first time in decades → The three simultaneous bets — China, Taycan, IPO valuation — unwinding at the same time Porsche AG delivered 320,000 vehicles in 2022 at Ferrari-level margins, twenty times Ferrari's volume. By 2024, China deliveries had fallen from 95,671 to an estimated 56,000–60,000 — a 40% collapse in two years. The Macan EV launched without a US version due to software delays. The Taycan factory furloughed workers. And public shareholders who bought at €82.50 watched their investment lose nearly half its value. This isn't a story about bad luck. It's a story about three bets placed at peak confidence — and what happens when all three fail simultaneously. CHAPTERS 0:00 - The IPO That Started Everything 2:00 - How Porsche Became the Most Profitable Car Brand in History 4:30 - The China Dependency — 30% of Global Sales From One Market 7:00 - NIO, BYD and Li Auto — Why Chinese Buyers Walked Away 9:30 - The Taycan's 50% Collapse 12:00 - The €75 Billion IPO Trap 14:30 - The Three Mistakes That Compounded Each Other 16:30 - Can Porsche Survive What's Coming?