The Masters Has an Age Problem

The Masters is the most prestigious tournament in golf — and its audience is the oldest in American sports. The average viewer is pushing 65, the pipeline of young players is shrinking, and the cost and time required to actually play the game have priced out an entire generation. So what happens to a tournament built on tradition when the people who love that tradition start aging out? We dig into golf's demographics problem, the Tiger Woods bump that masked it, and the quiet bets Augusta National is making to survive the next 20 years.