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“One Good Ad” Checklist: Choose service area: 25–50 mile radius around your yard / main city. Pick 1 service focus: e.g. “Forestry mulching & land clearing” (not 9 services). Film 1 vertical video (45–60 sec) using Script below. iPhone is fine. Upload to Ads Manager: Objective = Leads, Placement = Advantage+, Destination = Instant Form. Targeting: Location only (your radius). No interests. Let the ad + form qualify. Budget: Start $50/day. Commit to 14 days before judging. Use the Primary Text + Headline templates below: Build the lead form with the fields below. Set “Higher intent.” Connect to GHL: New lead → pipeline + SMS “Got your request” + task to call. Follow-up rule: Call every lead within 5 minutes, then 3x same day (call, text, call). This is straight from Callout + Value + CTA: get their attention, show why it helps, tell them exactly what to do. --------------------------------- Deliverable 2 – Video Ad Script (Read on camera) Use this as the on-screen script. Talk like you would on a job site. “Hey [CITY / COUNTY] landowners, this is [NAME] with [COMPANY]. If you’ve got thick brush, trees, or overgrown acres you’re tired of looking at… we clear it the modern way. Forestry mulching, driveways, home sites, fence lines, shooting lanes – we turn it into clean, usable ground. Mulching means no big burn piles, less mess, and you keep the mulch on the ground to help with erosion. Most jobs are in and out in a day or two depending on acreage. We’ve helped landowners all over [SERVICE AREA] get properties ready for building, fire prevention, and better access. If you want a straight‑shooting quote, click the button, drop your address and how many acres you’ve got, and we’ll send you a price range and next steps. Hit the button, tell me about your property, and we’ll take a look and get you a quote.” Hook = callout Meat = what + why better + proof CTA = tell them exactly what to do. --------------------------------- Deliverable 3 – Primary Text & Headlines Primary Text Option 1 (General clearing) Got acres in [CITY/AREA] that need cleared? We use forestry mulching and land clearing equipment to turn thick brush, small trees, and rough ground into clean, usable property fast – without huge burn piles or tearing up your whole place. ✅ Driveways, homesites, fence lines, food plots, shooting lanes ✅ Licensed & insured ✅ Local crew, real equipment Click “Get Quote,” tell us where your property is and roughly how many acres, and we’ll send you a price range + next steps. Primary Text Option 2 (Fire / defensible space) Live in the forest around [CITY]? We clear brush, ladder fuels, and trees around homes and structures to create defensible space before fire season – the right way. Click “Get Quote,” drop your address and how much you want cleared, and we’ll take a look and send options. Headlines (pick 1–2 to test) “Professional Land Clearing in [CITY] – Free Quote” “Turn Overgrown Acres into Usable Land” “Forestry Mulching – No Burn Piles, Less Mess” “Get Your Land Clearing Quote in [CITY]” “Ready to Clear Your Property? Start Here.” Hooks = callout + promised value in as few words as possible. --------------------------------- Deliverable 4 – Lead Form Template Form type: More volume / Higher intent (test both over time). Fields: Full Name Email Mobile Phone Property address OR nearest road & city “Roughly how many acres?” (short answer) “What do you need done?” (short answer) Optional dropdown: “How soon are you looking to start?” As soon as possible 30–60 days Just pricing for later Completion screen text: “Got it. We’ll review your property details and reach out with a price range and next steps. Expect a call/text from [COMPANY] shortly.”