Building Brand Identity | WEBINAR - September 27, 2022

Building Brand Identity: You know them by name — Starbucks, Apple, Nike, the list goes on – but you also know them by their brand. But, you’re a cattleman. What does a brand identity mean for your operation and why is it important? Where do you even start? Angus Media staff discuss the elements of a foundational brand, how to balance your marketing plan and just what you should be doing to take your operation to the next level. Marketing Madness Webinar:    • Marketing Madness | WEBINAR - March 30, 2020   ——————————— Be sure to check out our education platform: 🎓 - ANGUS UNIVERSITY - [https://www.angus.org/university] for a full suite of educational resources. 📺 - AngusTV is a production of the American Angus Association. American Angus is the nation’s largest beef breed organization, serving more than 25,000 members across the United States and Canada. 🔴 - Click HERE to visit our channel and SUBSCRIBE for updates -    / angusmedia   🎯 - Click HERE to JOIN the #AngusFamily - http://www.angus.org/General/gnrlAppl... ❗️- Click HERE to REGISTER your cattle - https://www.angusonline.org/logon.aspx 👔 - Click HERE to buy Angus Merchandise - https://shop.angus.org/ 📕 - Learn even more by visiting http://www.angus.org/ Connect with the American Angus Association on Social Media: 👉 FACEBOOK -   / angusassoc   👉 TWITTER - https://twitter.com/angusassoc?lang=en 👉 INSTAGRAM - https://www.instagram.com/angusassoc/... 👉 NEWSLETTER - https://angusconvention.activehosted.... #AngusFamily 00:00 Introduction 00:43 BRAND IDENTITY VS BRAND IMAGE 02:31 WHY IS BRAND ID IMPORTANT? 03:03 STEPS TO DEVELOPING 04:24 UNDERSTANDING YOUR AUDIENCE 05:35 DEVELOP YOUR MESSAGE 06:47 BRAND DESIGN & PRESENCE 10:51 BRAND INFLUENCERS 12:47 EVALUATE YOUR BRAND 14:12 SALE DAY PROMOTION TIMELINE 14:56 SUMMARY 16:55 Q&A