Маркетплейсы не виноваты? Что реально убивает маржу селлера

Why are some sellers leaving Ozon and Wildberries, showing negative margins and expenses higher than turnover, while others on the same marketplaces are growing, scaling, and making money? In this video, Ilya Ostrovsky examines the "marketplace exit" trend and explains why the problem isn't always with the platforms. A marketplace isn't just a shelf where you can stock a product at a good price. It's a technologically advanced environment with algorithms, data, a sales funnel, advertising, product cards, content, and constantly changing rules. We explore: — why sellers are divided into two camps; — why high turnover doesn't guarantee profit; — what distinguishes growing sellers from those going into the red; — why a systematic approach is more important than "just a good product"; — how conversion rates CR0–CR4 work; — why the future of e-commerce lies in technologically advanced sales management. Watch the video to the end if you want to understand how to not just sell on marketplaces, but build a managed growth system. 00:00 — Introduction 00:06 — The trend of leaving Ozon and Wildberries 00:19 — When there is turnover, but no profit 00:56 — Do all sellers operate at a loss? 01:09 — Two Campas of Marketplace Sellers 01:16 — Sellers Who Are Growing and Profiting 02:25 — Sellers with Negative Margins and Debt 02:50 — Why It's Not Just About Marketplaces 03:22 — Consistency as the Main Distinguishing Feature of Successful Sellers 03:40 — Why a Good Product and Price Are No Longer Everything 04:21 — Marketplaces as Technological Sales 04:29 — A New Type of Sales Manager 05:16 — How to Learn to Manage Sales 05:34 — What to Analyze in Successful Sellers 05:48 — CR0: Conversion from Search Results to Product Card 06:00 — The CR0–CR4 Sales Funnel 06:32 — Marketplaces Are More Than Just "Putting a Product on the Shelf" 06:45 — Technologies and Management Systems Sales 07:12 — How to join the growing sellers' camp 07:19 — Why it's important to constantly adapt #Ozon #Wildberries #Marketplaces #Ecommerce #Sellers Link to our website: https://ii-tech.ru/ Link to our Telegram channel: https://t.me/iitechru Buy Ilya Ostrovsky's book: https://www.ozon.ru/product/4276407596/