How To Optimize A Google Ads Search Campaign (Full Tutorial For 2025)

Want me to run your Google Ads? Book a free 30-minute consultation call with me here: https://medianinja.ca/ How To Find Winning Keywords:    • How To Find Winning Keywords With The Goog...   Spending money on Google Ads but not seeing results? In this video, I’ll show you the exact process I use to optimize a Google Ads search campaign — the same system I’ve used while managing over $50 million in ad spend. You’ll learn how to improve ad relevance, lower your cost per conversion, and avoid common mistakes that drain your budget. We’ll cover everything from: • How to analyze your ad copy and conversion rates • What to check in device/location/audience bid adjustments • Which keywords to pause (and how to replace them) • The most important part of optimization: negative keywords • And whether you should be using search partners Whether you're managing campaigns yourself or just want to understand how the pros optimize performance — this video will give you a repeatable framework you can use. Timestamps: 0:00 Intro 1:32 Overall Performance Check 3:55 Ad Status 7:34 Ad Conversion Rates 9:01 Device Bid Adjustments 12:34 Location Bid Adjustments 15:05 Audience Bid Adjustments 16:25 Keyword Performance 20:38 Search Terms 27:25 Search Partners 29:59 Outro Don’t forget to like, subscribe, and leave any questions & comments below :)