How Warby Parker Disrupted Then Adopted Brick-And-Mortar Retail | WSJ The Economics Of

The eyeglass maker plans to go public though a direct listing. Warby Parker was one of the original direct-to-consumer brands, but now, the eyeglass-maker’s sales are split about evenly between its more than 140 brick-and-mortar locations and its online store. WSJ’s Charity Scott explains why this split is Warby Parker’s secret sauce. Photo: Adam Falk/The Wall Street Journal The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook:   / videos   On Twitter:   / wsj   On Snapchat: https://on.wsj.com/2ratjSM #WarbyParker #EconomicsOf #WSJ