Serving People, Not Just Trees. An Interview With Matt Latham

In this episode of the Arborist Growth Partners podcast, I sit down with Matt Latham of Arborist on Demand to dig into what really separates thriving tree care companies from those barely surviving. Matt shares his journey from hauling limbs at $8/hour to becoming a board certified master arborist, surviving the 2008 collapse of his first business, and building an 80% closing ratio by treating tree care as a human care business. We cover the future of the arborist industry (ground-penetrating radar, sonic tomography, and where tech is headed), why professionalism and proper pricing matter, the case for plant health care over constant pruning, and the role of soil and microbes in tree health. Matt also drops his favorite book recommendations and explains why mentorship and ongoing education are non-negotiable. Find Matt:    / @arboristondemand     / arborist-on-demand-llc     / arboristondemand   https://maps.app.goo.gl/ZzmLWU9UvWrEv...   / arboristondeman     / arboristondemandus   And of course find Arborist Growth Partners if you need marketing help for your tree service company: https://arboristgrowthpartners.com/