FLUXO DE CAIXA: Por Que Quebrei 10 Vezes Sem Perceber (e Como Evitar)

👉Have a SELF-MANAGING BUSINESS: https://bit.ly/44lsb3y Did you know that a company can be profitable and go bankrupt at the same time? "Revenue is vanity, profit is sanity, but CASH is king." In this episode of CEO Talk, Rogério Valentim and Roberta Antler address the financial management pain point that most entrepreneurs ignore. If you have high revenue but "don't see the color of the money," or if you avoid finances saying you don't have time (or that the accountant will handle it), this video is an urgent warning. We discuss the vital difference between accrual accounting (profit) and cash flow (money in your pocket), the concept of income statement that every business owner needs to master, and, most importantly, how to overcome financial blindness with a simple and practical routine.