82. Anthony Geisler, Founder & CEO of Xponential Fitness

Today I’m joined by Anthony Geisler, Founder and CEO of Xponential Fitness — a holding company of nine boutique fitness brands, including Club Pilates, Pure Barre, CycleBar, and others. In this episode, Anthony tells us how they managed to open new studios during the pandemic. We talk about how the Rumble acquisition came together. And Anthony explains why he’s bullish on the return of in-person exercise. We also discuss what’s next for Xponential — including more acquisitions, whether or not they’ll launch connected fitness equipment, and the likelihood that they go public this year. More from Anthony Anthony Geisler is the Founder and Chief Executive Officer of Xponential Fitness. After graduating from USC in 1999, Geisler and a friend saw the potential in the dot com era and created a domain name and website development business, before moving into casino gaming software, then to fitness when he purchased LA Boxing in 2001. Seeing more opportunity in specialized workouts, Geisler bought Club Pilates in early 2015, a small collection of boutique Reformer Pilates studios concentrated in California that has now grown to 900 licensed locations. In 2017, Anthony recognized there was further opportunity with scheduled boutique fitness and formed Xponential Fitness, which is now the curator of leading fitness brands across each vertical of the boutique fitness industry, including Club Pilates, Pure Barre, CycleBar, Row House, StretchLab, AKT, YogaSix, STRIDE, and Rumble. More from Fitt Insider Fitt Insider is a newsletter and podcast on the business of fitness and wellness. Join industry-leading operators and investors by subscribing: http://insider.fitt.co