Perrie Sian: “£3.5M in Sales… But I Still Feel Like a Fraud”

In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish. Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes. In this episode, we cover: • The incredible journey from humble beginnings to industry icon • Why showing up every day is the secret to building an empire • Perrie’s secrets to connecting deeply with millions of people • Finding the right Co-Founder in Adam Frisby • How Perrie achieved the "impossible" £1M revenue in 20 minutes • How to turn self-doubt into fuel for your ambition • Learning to accept compliments and enjoy the journey If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Perrie Sian 06:17 Career Beginnings and Retail Experience 09:23 Transition to Content Creation 12:40 Rise to Social Media Fame 16:24 Navigating Influencer Life 31:23 Overcoming Imposter Syndrome 33:02 The Journey to Founding a Brand 37:12 The Challenges of Launching a Fashion Brand 38:44 Running reasn with Adam Frisby 45:05 Reflecting on Personal and Professional Growth 59:07 Perrie Sian’s Primark Partnership 01:03:28 Redefining Success and Personal Growth 01:15:55 The Dream Collaboration and Future Plans 01:18:13 Mentorship and Inspiration from Taylor Swift 01:24:53 Perrie’s Lunch Hour and Daily Routine 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PERRIE Instagram: ​​  / perriesian   TikTok:   / perriesian   reasn:   / reasn   FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube:    / @weareladieswholaunch