Movie-Like Furniture Store? Making 100-Year Durable Furniture! ｜#BigBrandTheory #EngSub #MiLK #4K

#MiLK #BigBrandTheory // Shopping for furniture like walking onto a movie set? A Japanese furniture brand name-dropped by Nigo! Insisting on making furniture that lasts 100 years, replicating post-WWII US military furniture, and making it all in their own Tokyo factory. In the 2025 voting for the most livable areas in the Tokyo metropolitan region, Ebisu ranked an impressive 4th. A Japanese real estate website even featured Ebisu's charm in a "Livable Neighborhoods" special, specifically mentioning the P.F.S. Parts Center opened by the Japanese furniture brand Pacific Furniture Service. Nigo once purchased a Laundry Cart here and even name-dropped the store in a magazine. Founder Yohei Ishikawa established Pacific Furniture Service in 1988, starting with replicas of post-WWII US military furniture. Amidst the modern trend of "Fast Deco" (fast furniture), they insist on crafting pieces designed to last 100 years. To help customers visualize how the furniture would look in real life, their physical store utilizes natural light, breaking the conventional layout of typical furniture stores. Ishikawa often says, "A stylish life beats stylish furniture." In this episode of Big Brand Theory, we step inside the Pacific Furniture Service store and their exclusive factory—which is usually off-limits to the public—to deconstruct how this independent brand has firmly established itself in Japan. Planning: Chan Ka Ching Cinematography: Wong Ka Ho Host: Chow Pak Chun Video Editing: Tang Yan Art Direction / Illustration: Chan Tsz Ching Assistance: Love Nippon G.K. Translation: Man Wing, Love Nippon G.K. Executive Producers: Chan Ching Nga, Leung Hon Fung Script Editor: Wong Pik Shan