Interview with Alice Mansergh to discuss Tourism Ireland’s marketing plans for 2026

Tourism Ireland launched their 2026 marketing plans (in Dublin on January 19th and in Belfast on January 21st 2026), and their CEO Alice Mansergh sat down to discuss them with ITIC’s Eoghan O’Mara Walsh. Alice talks about the opportunities ahead and how mature markets as well as new and emerging markets can help deliver growth for the Irish tourism economy this year.