The rules of the games: What app developers can learn from games - Google I/O 2016

Learn the key drivers of engagement and monetization for games, and how to turn these insights into best practices for apps. Get inspired by several case studies from apps who have successfully refined their onboarding and conversion tactics, applying concepts used by games developers. Watch more Android talks at I/O 2016 here: https://goo.gl/Uv3jls See all the talks from Google I/O 2016 here: https://goo.gl/olw6kV Subscribe to the Android Developers channel at http://goo.gl/GEh1ds #io16 #GoogleIO #GoogleIO2016