The Pontiac Factory: How Detroit Killed an American Icon to Save $1.3 Billion
Pontiac was once America’s most exciting car brand, the company that gave the world the GTO, Firebird, Trans Am, and an entirely new muscle-car culture. But behind the speed, style, and record-breaking sales was a corporate system slowly stripping Pontiac of everything that made it different. This documentary traces the vision of Bunkie Knudsen and John DeLorean, the rise of “Wide-Track” performance, the disastrous era of badge engineering, the Aztek, and GM’s final 2009 decision to eliminate Pontiac to save $1.3 billion. It is the story of a legendary brand Detroit never truly replaced and may never be able to. Pontiac History, Pontiac Factory, Pontiac GTO, John DeLorean, American Muscle Cars, General Motors History, Detroit Automotive History, Pontiac Firebird, Pontiac Trans Am, Car Industry Documentary

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