Direction artistique, logo, photos : les coulisses de la nouvelle identité visuelle de Pétrone

00:00 Setting the Scene 00:16 The Visual Identity 01:56 A New Logo 03:37 Photos & Videos Petrone will soon be celebrating its 8th anniversary. And like any growing brand, our visual identity has evolved over time. In this video, we wanted to take a moment to explain this evolution, introduce you to the people who worked on this project, and take you behind the scenes of our art direction. 👉 On the agenda: Chapter 1 – The Visual Identity From our very artisanal beginnings to the first graphic developments, up to our recent work on our colors, typography, and visual universe. Because a brand isn't just about products; it's also about aesthetics, imagery, and atmosphere. Chapter 2 – The Logo From our first logo to the various versions that followed, up to the new logo and the Petrone monogram. A thorough focus on readability, character, warmth, and timelessness. Chapter 3 – Photos and Videos How our approach to photographing and filming products has evolved: less studio work, more atmosphere, locations, and natural light. The desire to create images that tell a story, going beyond simply showcasing the product. We hope you'll love this new artistic direction as much as we do. 🔗 Discover the world of Pétrone: https://petroneparis.fr