How IKEA Is Assembling an Eco-Friendly Image
Sweden's most recognizable export - IKEA - is trying to change perceptions among consumers, transforming itself from famous maker of disposable furniture to archetype for sustainability. #Profiles #BloombergQuicktake #Business -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_... Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel QuickTake News for breaking global news and insight in an instant.
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