История конструктора LEGO: от деревянных уточек к лего-вселенной

When we say "construction set," we mean "Lego." Today, LEGO is an entire empire with a network of Legoland theme parks around the world, computer games, and cartoons, and its owners are the richest people in Denmark. But it all began very modestly: with a small carpentry shop that future LEGO founder Ole Christiansen opened in the Danish town of Billund. In the new issue of HOW IT WAS, we'll look back at the beginnings of LEGO—the world's most popular construction set. You'll learn how the tenth child of a poor farming family was able to create the LEGO universe and make his great-grandchildren billionaires; how the Great Depression forced the founder of LEGO to switch from producing furniture, doors, and coffins to toys; why Christiansen, rather than their inventor, Hilary Page of Kiddycraft, made his fortune with toy construction sets with interlocking bricks; and how LEGO bricks conquered the world. Watch our channels in other languages Ukrainian:    / @was_ua   English:    / @was_eng   Our podcasts: https://linktr.ee/was_history Our social media: https://linktr.ee/was.media For advertising integrations, please email: [email protected] Or Telegram: https://t.me/m_i_t_y_a Cover design created using: https://create.vista.com/uk/templates... Materials used: The LEGO Group Video used: Billund ønsker at være en kendt og attraktiv kommune / Balorama / Creative Commons – Attribution License; Legoktm / CC BY-SA 4.0 Photos used: Legoland Billund Resort / CC BY 3.0, MPD01605 / CC BY-SA 2.0, Beethoven9 / CC BY-SA 4.0, Eric Lumsden / CC BY-ND 2.0, Alan Chia / CC BY-SA 2.0, Chas Saunter / CC BY-SA 2.0, Cmglee / CC BY-SA 3.0, Andreasstolz / CC BY-SA 3.0, Leif Jørgensen / CC BY-SA 4.0, Marcin Wichary / CC BY 2.0 #WAS #LEGO #LEGO