Andy Nairn | Whoever owns the data owns the conversation | APG Noisy Thinking

APG Noisy Thinking Whoever owns the data owns the conversation 3 September 2012 Andy Nairn was ringing in his criticism of the mis-use of numbers, debunking the notion that data is the New Oil, decrying our industry’s obsession with ‘new-ism’ and claiming that the need to organise life and ideas within some kind of mathematical framework is as old as Stone Henge or the Domesday Book. His contention was the problem is scale; the vastness of the data available to clients and the paucity of people who can make proper sense of it and make it useful. #apgnoisythinking www.apg.org.uk APG Noisy Thinking is association with Flamingo