YOSHIMURA MADE IN USA

This video presents an overview of the heart and soul of the company: its workforce. For decades, everyone at the Chino, California-based company — from designers, engineers and welders to marketing personnel and management — has contributed in their own way to making the name Yoshimura synonymous with superbike Supercross/Motocross racing. Today, the Yoshimura tradition of teamwork is thriving. Having started as a family business, the company culture promotes working in close collaboration. That is especially valuable when researching and developing products in the heat of competition. The benefits of successfully conducting race-proven R&D include an ability to instantly react to the needs of the racers who rely on Yoshimura for their exhaust systems as well as identifying and meeting the demands of American motorcycle riders. Enthusiasts as well as motorcycle dealers will undoubtedly enjoy this inside look at Yoshimura’s Southern California headquarters. It’s a welcome reminder that motorcycling at every level consists of a close-knit community of people with a shared passion for the sport. About Yoshimura R&D of America Yoshimura is “The Leader in Performance” and has been for more than 65 years. With unmatched skills, knowledge, and passion for racing, Yoshimura is on the forefront of the aftermarket exhaust industry. Yoshimura systems are race bred and feature the same legendary performance, fit and quality that has been their trademark for more than six decades. To learn more about Yoshimura and view their wide variety of performance products, visit www.yoshimura-rd.com.