Où sont passés les milliards du géant suédois ?

In the world of large corporations, they all seem to follow the same rules: shareholders, the stock market, investment funds, inheritance… And yet, one irrepressible multinational completely defies this model: IKEA. This group, which generates tens of billions of euros in revenue each year… belongs to no one. No shareholders. No family at the helm. No external control. So, who really owns IKEA? And above all: where does the money go? In this video, I take you behind the scenes of a model unique in the world. A discreet, complex system… designed to last. 🧠 What you'll discover: Why IKEA isn't publicly traded How its franchise model actually works The central role of foundations Why the founder refused to pass the company on to his children And what this actually changes about how the company is managed 00:00: Introduction 01:20: A revolutionary idea 03:23: Explosive expansion 04:46: The decisions that change everything 07:00: The IKEA machine 09:47: The hidden system 13:22: The impossible inheritance 15:10: A different vision of wealth 👋 About the channel If you discovered me with this video, I'm Christophe. I analyze economic models and investment strategies to help you grow your wealth, particularly through the stock market, ETFs, and passive investing. 👉 I help individuals build coherent, diversified investment portfolios tailored to their individual circumstances, using a clear and educational approach, free from any conflict of interest. You can find more information here: https://educationfinance.eu/accompagn...