Maison Margiela Couture Winter 2022

CINEMA INFERNO. An original concept by John Galliano A Southern Gothic tale unfolds in the dark, poetic heart of America as a sandstorm engulfs our story’s ill-fated lovers, Count and Hen. On the run and wounded from a gunfight, they drive through the Arizona desert in a filmic haze as their pasts flash before their eyes: the wedding of their abusive single parents that made them involuntary step-siblings, the elation of Hen’s pregnancy, and the subsequent parricide that turned them into outlaws at large. Delirious from their getaway, they pull up to an isolated hotel only to discover that it is, in fact, a cinema. Here, as they draw their last breaths, Count and Hen fall into a cinematic loop spun from the joys and traumas of their subconscious, their memories echoed in the iconic scenes of classic American films. Chased by apparitions of the law, they end up where they set out, escaping through the sandstorm forever after.