Heated Rivalry & 'Big C' Canadian Content, with Bell Media's Sean Cohan

A year into Hollywood’s heralded vibe shift toward broader or more conservative tastes, a gay Canadian hockey romance was not an obvious choice to become a hit. On this week’s Mixed Signals, Ben and Max bring on Bell Media CEO Sean Cohan to unpack the success of Heated Rivalry and explain how it became an overnight cultural sensation. Cohan also talks about Bell’s strategy of using licensing deals to reach new audiences, the enduring power of a well-told romance, and why Canadian storytelling is only getting started on the global stage. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/m... For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [email protected] #HeatedRivalry #Canada #TV