Interview with Michael Stroband, CEO and President Mercedes-Benz Cars Middle East

In an interview with Economy Middle East, Michael Stroband, CEO & President of Mercedes-Benz Cars Middle East & Head of MBGD Africa, Europe and Middle East, discusses the brand's strong position in the region. He emphasizes the Middle East's significance, attributing it to high individual net worth, the cultural importance of mobility, and a loyal customer base. Stroband also addresses the enduring appeal of the G-Class. He details its evolution from a military vehicle to a recognized symbol of luxury. The interview showcases the new electrified G-Class, highlighting its advanced off-road capabilities. Stroband confirms the company's commitment to continue offering both electric and combustion engine G-Class models, responding to market demand.