Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands

A Lecture by Carolina Rogoll - Brand Builder, Author & Educator Part 2 of a series by the Strategic Brand Management Initiative Learn from a brand builder and author what strong brands have in common plus the process for creating “Star Brands”! This lecture presents a brand manager’s guide to build, manage, and market brands. About the Initiative: Directed by Dr. Salah S. Hassan, Strategic Brand Management & Nation Branding is a client-based learning & research Initiative that helps clients build a distinctive & sustainable competitive advantage for their brands. To learn more about Strategic Brand Management we recommend the following videos: • Nation Branding: How to Build a Distinctive Differential Advantage    • Video   • Brand Talk: Executive Interviews with Brand Builders – Carolina Rogoll    • Brand Talk: Executive Interviews with Bran...   • Brand Talk: Executive Interviews with Brand Builders – Bruce Gudenberg    • Brand Talk: Executive Interviews with Bran...   • Brand Talk: Executive Interviews with Brand Builders – Shoshana Stewart    • Brand Talk: Executive Interviews with Bran...   Additional Sources: • Nation Branding:    • Nation branding   • Oil Money – Desert to Greatest City: Dubai    • Video   • Abu Dhabi – United Arab Emirates    • Abu Dhabi - United Arab Emirates