Make The Most of a Wedding Show - Pros and Cons for Floral Exhibits

Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, chronicle my flower adventures and share flower stories. In this video I present my pros and cons for exhibiting floral services at a wedding show. Wedding shows can be an effective way to attract customers, network and become a preferred vendor at a venue. They can also be costly and useless if the show is poorly attended, a bad fit or if you do not prepare properly. Pros: Meet potential customers Build your brand Legitimize your business Show off your products and capabilities Make a pitch in person Create marketing and social media content Network with potential partners Cons: Cost (Fees, materials, staffing) Time (20+ hours of work) Exhibiting next to competitors is awkward Exhausting Florists need to evaluate if a show is worth all of the money, time and effort for a return on the investment. Exhibit at shows that will be well attended by your target audience. Wedding shows can be an effective way to find customers and build your business if you are selective and maximizing opportunity. Join flower friends on all my online flower spaces. Subscribe to this channel to learn about sustainable floral design. My free weekly flower newsletter (https://www.ellenfrost.com/join-now) is all about flowers including profiles, farmer stories, news and more! My online community, FlowerMore (https://flowermore.mn.co/), is the place to take your flower obsession to the next level and nerd out on flowers! //Join FlowerMore, My online community https://www.ellenfrost.com/flowermore // Subscribe to my free weekly flower newsletter https://www.ellenfrost.com/join-now // Learn with me at The Gardeners Workshop Preparing To Sell To Florists: https://thegardenersworkshop.com/prod... Growing Your Business With Local Flower Sourcing: https://thegardenersworkshop.com/prod...