Por qué hay Marcas que lo Petan y otras que Mueren según Toni Segarra | EP #29

Surviving change and building strong brands might seem like a challenge reserved for experts, but Toni Segarra breaks down how to make it possible. This episode tackles the most common challenges in the world of brands. With examples like Nokia's decline and Nude Project's success, Toni shares key lessons on what mistakes to avoid and how to adapt to avoid disappearing. ➡️ Need help with your culture, brand, or startup growth? Write to us at [email protected] 📩 ➡️ Want to appear on the show? Write to us at [email protected] 📩 Don't forget to subscribe! 😋 SANGRE DE UNICORNIO PODCAST | EPISODE 29 | PODCAST 29 | CHAPTER 29 00:00 Intro 4:04 What does Spinoff do? 5:05 Who is Toni Segarra? 7:10 What to do if you get canceled on social media? 13:24 If you're not controversial, you're saying nothing 16:36 How not to disappear as a brand? 19:08 The healthiest thing is to close the company 21:20 What could Nokia have done? 24:28 Difference between an entrepreneur and a business owner? 25:59 Put a price on what you love to do 28:22 How not to get stuck in the past? 35:22 The authenticity of Nude Project 37:24 Working for love doesn't mean doing it for free 40:09 A brand is like The Sopranos 50:12 Opinion on Jaguar's new logo 51:30 They dress you amazingly 53:06 A Spinoff pin 54:02 Episodes you can't miss FIND US ALL: 🔸 Our star guest: Toni Segarra Pablo Castellano from Goodness Prevails: https://goodnessprevails.es/   / pablocastellanoalventosa   🔸 Our featured ad segment: Made by Goodness Prevails: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  / ⁠   / @goodnessprevailsyeah 🔸 The producers of our incredible podcast: Iberian Media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://iberian.media/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/ @iberian.media 🔸 Us: Spinoff - culture, brand, and business consultancy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.byspinoff.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / @spinoff_estudio Carolina Rodríguez: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / @labatadeguatine Carlos Murillo: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / @carlosoneteam 🔸 A report that will impress you: Startup Report: ⁠https://www.byspinoff.com/startup-rep... EPISODE SUMMARY: In this episode of Sangre de Unicornio, we speak with Toni Segarra, one of Spain's most renowned advertisers, about how brands can survive change and stay relevant in a constantly evolving world. With more than 39 Cannes Lions and a career working with companies like BMW, BBVA, and Banco Sabadell, Toni shares his insights on the importance of authenticity, creativity, and honesty in building strong brands. Throughout the episode, we answer key questions for entrepreneurs and brand leaders: how to manage the impact of social media when criticism arises, what to do to avoid disappearing as a brand, and how to put a price on what you love to do. We also analyze emblematic cases like Nokia's decline and the authenticity behind Nude Project's success, highlighting how to remain relevant without losing your essence. Our special guest, Pablo Castellano, shares valuable lessons on how brands, like the characters in The Sopranos, need to adapt to survive in a challenging environment. An episode full of practical insights, inspiring stories, and moments of reflection. #brand #famousbrands #strategy #advertising #authenticity #branding #creativity #entrepreneurship #businessmanagement #adaptation #digitalmarketing #survivingchange #ToniSegarra #SangreDeUnicornio #Spinoff #spinoffstartups #podcast