“LA CONSAGRACIÓN DE LA AUTENTICIDAD". Gilles Lipovetsky. El imperativo de ser “tu mismo”

A tour of the book "THE CONSECRATION OF AUTHENTICITY," written by French philosopher Gilles Lipovetsky, published in 2024 by Anagrama. In this book, Lipovetsky, one of the thinkers who most insightfully describes the hypermodern culture in which we live, addresses the question of AUTHENTICITY, characterized by one of the most intense imperatives it demands of us today: "BE YOURSELF," "LIVE AS YOU PLEASE." We seek authenticity in things, people, and situations, authentic jobs, authentic relationships, authentic education, authentic politicians, and even authentic religions. We want to be as authentic as possible because authenticity implies sincerity and truth. But is this true? Is authenticity a cure-all? Is authenticity a good thing in itself? What lies behind the imperative of authenticity? Gilles Lipovetsky delves into the subject, seeking to illuminate the concept of AUTHENTICITY that pervades our individualistic and narcissistic hypermodern culture.