Excipient Talk #27 | galenIQ™ in Korea: Insights & Success Stories | brought to you by galenIQ™!

Welcome to Excipient Talk - brought to you by galenIQ™! In this episode of Excipient Talk, Dr. Michael Black speaks with Sungho Jung about what it really means to sell pharmaceutical excipients in the Korean market. Drawing on more than 20 years of experience, Sungho shares how technical sales in Korea are closely linked to R&D, why the market is both fast‑moving and highly risk‑averse, and how local companies evaluate new excipients differently compared to Europe. The conversation explores customer objections, pricing sensitivity, and the importance of providing strong formulation references and technical support. Sungho also highlights real success stories with galenIQ™, from taste masking to compressed lozenge tablets, and explains how trust is built step by step in a conservative but opportunity‑driven market. Visit our website for more information: https://www.beneo.com/pharmaceutical-... Subscribe for more updates and insights from the pharmaceutical industry! 00:00 – Welcome to Excipient Talk with Dr. Michael Black & Sungho Jung 01:20 – Technical sales development for excipients in Korea 02:54 – How Korean pharma evaluates new excipients 04:26 – Risk aversion and resistance to change 05:54 – Price sensitivity and handling objections 07:10 – Role of references, samples, and documentation 08:54 – Success stories: taste masking and tablet lozenges 12:00 – Patient experience vs. process robustness 14:01 – How to build trust with R&D teams & why seminars work differently in Korea 16:40 – Closing remarks