Tools and tips to boost user engagement and retention (Google I/O '17)

Google Play connects you to over 1 billion people globally. Learn how to create engaging app experiences that keep users coming back. Learn about the tools and features developers can take advantage of across Google Play, Firebase and Google Identity to optimize key aspects of the user experience such as on-boarding, personalization, or notifications, to build a more successful app. This session is recommended for beginner/ intermediate level developers and product managers. Watch more Android talks at I/O '17 here: https://goo.gl/c0LWYl See all the talks from Google I/O '17 here: https://goo.gl/D0D4VE Subscribe to the Android channel: http://goo.gl/GEh1ds #io17 #GoogleIO #GoogleIO2017 event: Google I/O 2017; re_ty: Publish;