Connecting the Threads: Infrastructure as Competitive Advantage in Modern Fandom | PEAK 2026

Moments spark fandom, and infrastructure sustains it. As media fragments and fan expectations rise, competitive advantage now depends on who owns identity, controls distribution, and measures performance with precision. Powered by AI-driven intelligence and programmable systems, modern sports organizations are transforming engagement into enterprise leverage—unlocking new revenue models, deepening loyalty, and turning fan behavior into measurable growth. In modern sports, control of the relationship defines who wins. Bill Bailey Head of Sports & Entertainment, Satisfi David Balog Director of Strategy & Innovation, Vegas Golden Knights Dominique Schuster Director of Marketing, Cirque du Soleil Kyle Eichman Director, Sports Management Solutions, Comcast Technology Solutions --------------- https://peakconf.com