Yeni Nesil Neden Birikim Yapamıyor? Lipstick Effect Gerçeği.. I AnneBizEgelerdeyiz! (S2-B3)

Why is the new generation unable to save money? Have you noticed this lately? Even though we don't make as many big purchases as before, money just doesn't seem to accumulate. A coffee, a lipstick, a small purchase, small rewards we say "I deserve it"... But is it just the economy behind this? In this episode, we discuss the Lipstick Effect, a concept increasingly talked about worldwide, why people's consumption habits change during periods of economic uncertainty, and its reflections in Turkey. But the topic isn't limited to that... Why does owning a house, buying a car, or making long-term savings seem so much more difficult now than in previous generations? Is this really just a problem for Turkey, or is it a common transformation happening in many parts of the world? Examples from different countries, research conducted in the West, and consumer psychology show us one thing: Perhaps this isn't a generational issue; it's a common story of our time, our economy, and changing consumption habits. This is not investment advice. My aim is to try to understand the era we live in and to think about it together. And perhaps we're asking the most important question: Does happiness really have to be a luxury? 💬 What do you think? Is it true that the new generation can't save money? Or is it a natural consequence of the era we live in? Be sure to share your thoughts in the comments. 👇 — 🎙 Mom, We're in the Aegean Season 2 | Episode 3 Don't forget to subscribe, like the video, and turn on notifications so you don't miss new episodes. #MomWeAreInTheAegean #LipstickEffect #Economy #Savings #PersonalFinance #ConsumerPsychology #Turkey #Podcast