What no one tells you about building a startup in India ft. Prithvi Bhagat | Ep 71

Dissect Channels - Instagram:   / aleenadissects   LinkedIn:   / aleena-gandhi   Instagram:   / socialmediadissect   Website: https://www.socialmediadissect.com The Guest:   / prithvibhagatofficial   In this episode, we sat down with Prithvi Bhagat, who left his family business and years of experience in international markets to start Strch, a premium home-grown activewear brand. He shares the journey of building a brand from scratch in a market dominated by global giants like Puma and Adidas, tackling challenges like customer brand loyalty, fabric quality, and value-for-money. Prithvi also opens up about his biggest risks, moments of self-doubt, and how Strch ensures the softest, most comfortable activewear through rigorous testing. If you’re curious about entrepreneurship, premium activewear, or what it takes to create a home-grown brand in India, this episode is full of insights you don’t want to miss! What we discussed: 0:00 - Intro 2:08 - Who is Prithvi Bhagat? 2:41 - Family Business and Start-Up 6:06 - Understanding Customers’ Needs in India 7:43 - Why Prithvi Started STRCH 11:05 - Athleisure vs Activewear 12:51 - Homegrown Brand vs Global Brands 15:39 - Fabric Materials and Prices 20:06 - Traditional Business vs Start-Up 30:24 - Biggest Risk Taken in Business 33:06 - Branding, Marketing, and Product 39:08 - Worst Customer Feedback 45:48 - Self-Doubts, Lessons, and Family 1:03:44 - Managing Team as a Leader 1:12:34 - Future Plans for STRCH 1:22:49 - Outro 🎧 Listen To #AleenaDissects On Spotify: https://open.spotify.com/show/068WQm4... Also available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn ---------------------------------------------- About Aleena Dissects: In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on. Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users. Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more. So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!