【職業紹介】屋根工事の会社社長|倒産危機を乗り越える７５歳の大逆転・新戦略とは？【江原正也】

Masaya Ehara (75 years old) is Japan's leading roofing expert and a marketing strategist who achieved a record annual turnover of 2.7 billion yen. He sounds the alarm about the current situation in Japan, where houses become worthless after 20 years and are demolished on average after 40 years. He approaches roofing work from the perspective of building houses that are "long-lasting" and "assets," rather than just making temporary "repairs." He successfully launched the industry's first advertising business, which brought significant profits to the roofing industry, but then suffered a sudden downfall due to certain circumstances! What was the brilliant idea he devised to overcome the crisis of bankruptcy? [This month's featured person: Masaya Ehara, President of a specialized roofing company] ◆Masaya Ehara's website https://www.ever-corp.com/ ◆The book that changed Mr. Ehara's life Theodore Levitt Levitt's Marketing Thinking Method https://amzn.to/4lHzwks 　【Japan's Better Job Encyclopedia】 ◆✨＼🛍️We've opened the "Japan's Better Job Encyclopedia Support Shop"🛍️／　✨ https://shigoto-zukan-japan.stores.jp... ◆Table of Contents ※Information is current as of 2023 ◆Theme Song "The Cicada's Song" Lyrics, Composition, and Vocals by Rie Yamamoto    • セミの歌   It is said to express the feelings of a cicada larva from crawling out of the dark soil to soaring into the sky. We have adopted it as an anthem of support for people who work and people who are looking for work.　　 ◆ Staff Planning, Interviewing, Filming, Editing, Narration: Mito YouTube Producer: Nakashi Insert Music: Ami (Composition, Performance)