The SEO Framework: SEO Evangelization

The SEO Framework, by Oncrawl, is a podcast that explores the building blocks of a winning SEO strategy. Whether you're an SEO professional, a digital marketer, or just looking to optimize your online presence, this series is for you. In each episode, we explore the different, and key, elements of a strong technical SEO strategy. In this episode of The SEO Framework, our video podcast, host Manuel Madeddu speaks with Dolores McLaren, Head of TAAG Strategy & Operations at Publicis Media, about the importance of getting SEO buy-in and what arguments are the most convincing factors to do so.