Should You Run Meta Ads To A Spotify Song Or Playlist?

Should you run ads to your song or to a playlist on Spotify? I spent the same budget promoting the same track in two different ways and put the results side by side. In this video, I walk through my setup in Meta Ads Manager, the audiences, the creatives, and the exact numbers so you can decide what fits your goal. What you’ll learn: Direct-to-song vs playlist ads: performance and trade-offs How I built the campaigns inside Meta Ads Manager When to prioritize short-term song pushes vs long-term playlist growth A simple decision framework you can reuse 🔗 Get a free trial of Smart Noise: https://urlgeni.us/SmartNoise 💻 Hire my agency: https://urlgeni.us/Noiselash 🤙 Connect with me on IG:   / giovannibottan